Monday, October 16, 2023

Rollertown breaking out The Cypher for upcoming B-Boy Battle

Image courtesy of Rollertown Beeworks.

Rollertown Beerworks of Celina has teamed with Battle Grounds, a community-based group rooted in hip hop culture, for the Second Annual Rollertown B-Boy Battle, an incredibly unique, high-energy event taking place at the brewery on Friday, October 20 at 6 p.m.

According to a press release, organizers are looking to elevate the experience by building off the success of the inaugural event last year while celebrating breaking’s inclusion in the 2024 Olympics. Attendees can expect incredible dance-offs, world-class technique, and one-of-a-kind performances by talented breakers from across the state. The event will take place outside under a large tent to increase visibility for spectators, and there will be a 3 vs. 3 competition with a larger grand prize of $1,500.

“This event embodies why we wanted to start Rollertown in the first place,” says Jeff "Skin" Wade, co-founder of Rollertown. “We have a long history of fusing together things we’re passionate about. And providing our guests with the essence of true Hip-Hop culture fills us with so much pride and excitement.”

To commemorate the event, Rollertown will release a new beer called The Cypher (10% ABV) as part of its Back to the Lab Experimental IPA Series. This imperial hazy IPA is made with copious amounts of wheat and oats, a clean American pilsner base malt and a mix of Bru-1, Citra and HBC-586 hops. The result is said to present with a velvety body and powerful hints of pineapple, mango and lychee.

Appropriately, the beer is named as a tribute to a "cypher," an open-circle warmup prior to the battle where the group communes while people take turns executing freestyle moves. The cypher (or cipher) has deep cultural roots in hip hop culture and beyond.

Leo J, a prominent figure in the breaking community who will perform at the event, also expressed his enthusiasm for the upcoming festivities.

"After the huge success of last year's event, I am happy to partner with Rollertown for a second year in a row," adds Leo J. "With breaking making its debut in the 2024 Olympics, it makes events like these even more important for the breaking community as fans of the culture can get an up close and personal view of the artform."

The B-Boy Battle is free for attendees. Apart from breaking and music from DJ Leo J, there will be food from Cane Rosso and Cheddr Wheel, and pop-ups from Josey Records, DFW Vintage Swap Meet and more. Rollertown encourages early arrival to ensure a good viewing spot, as the event is expected to draw a very large crowd again this year.

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