Image credit: Rabbit Hole Brewing Co., Sons of John Distribution
Effective February 1, the Rabbit Hole Brewing Company of Justin, Texas, has joined forces with Sons of John for the distribution of their products in the Dallas/Fort Worth area.
Sons of John is a Dallas-based company founded by Willie and Jason Lindsay, whose local portfolio includes the likes of Audacity Brew House of Denton and the Bishop Cider Company of Dallas. Adding Rabbit Hole to a list that also includes Adelbert's and Oasis Brewing out of Austin makes Sons of John a great source for craft beer brewed in the Lone Star State.
Rabbit Hole Chief Sales Sensei, Tait Lifto, polled accounts across North Texas to get a sense of which distributors provided the best level of quality and customer service, eventually coming away with the impression that Sons of John had a great reputation for being "passionate about craft beer and bringing it to people." In announcing the partnership, Lifto says the brewery is "super jazzed" about working with them to "get beer out to the passionate drinkers of D/FW."
As for why the brewery decided to make this move, Lifto sounds a chord similar to other craft brewers trying to manage growth: "Signing on with [Sons of John] enables us to ease up on worrying about the physical delivery of beer and focus on production," or as he puts it a little more directly, "brewing beer and getting it to your mouth."