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| Rendering of Firefly Park in Frisco (Wilks Development). |
For the past two years, Second Rodeo Brewing of Fort Worth has been actively exploring options for a second location, with the latest possibility - a least in North Texas - a new development being built in North Frisco.
Coming from Wilks Development of Fort Worth, Firefly Park is a mixed-used urban village set to occupy a 217-acre tract of land on the southwest corner of the Dallas North Tollway and U.S. 380, expanding down to PGA Parkway.
According to a press release, once completed "Firefly Park will feature 3 million square feet of Class A office space, 400,000 square feet of retail, dining, and entertainment, 1,200 hotel rooms, 230 townhomes, and 1,970 residential units."
Second Rodeo signed on as a tenant in late April. The brewpub, a concept from Jason Boso and Brain Storm Shelter (the group behind Truck Yard), debuted its original location in the Fort Worth Stockyards during the summer of 2021.
"Second Rodeo Brewing has always been about more than cold beer and good food - it’s about creating a place where the outlaw spirit is alive and the live music never stops,” says Boso. “Frisco is growing quickly and deserves a destination that grows with it, making Firefly Park a natural fit. We built Second Rodeo as a full experience, with house-brewed beer, strong cocktails, great food, and live music every day - all coming together to create a place people want to stay awhile."
It should be noted that plans for Second Rodeo - Frisco are in the very early stages, and details could change (dirt is moving at the site, with condos and office space under construction). Based on the current outlook, the brewpub is scheduled to open in Fall 2027, alongside other first phase retail, residential, office and hotel elements of Firefly Park.
As for other expansion options, Brain Storm Shelter previously looked into adding a Second Rodeo location in Richardson in mid-2024. That project is now a Truck Yard (with no attached brewing operation), opening later this year.
And if we're talking further out, both in terms of timeline and geography, Second Rodeo has eyes on San Antonio for its first location outside of North Texas.
