Thursday, December 31, 2020

Tupps unveils Blur's first seasonal hard seltzer

Image courtesy of Tupps Brewery.

Tupps Brewery of McKinney is closing out 2020 with the release of a new Blur hard seltzer designed to pair well with New Year's Eve activities.

“We thought it would be fun to craft a Champagne-flavored seltzer specifically to celebrate the New Year," says Chris Lewis, head brewer at Tupps/Blur. "This seltzer is full of bubbles, fruit-forward aroma and it finishes with a touch of Champagne flavor. It’s easy-drinking, low in sugar and low in calories. I’m pretty sure we are all ready for a fresh start in 2021 and here’s the perfect drink to bring to your New Year’s celebrations."

Tupps debuted the Blur brand with a variety pack of fruit infusions in September 2020. Champagne Bubbles is a seasonal seltzer, being the first one to hit the market.

“In 2021, we plan to launch seasonal hard seltzers all throughout the year," says Chase Lewis, sales and finance vice president of Tupps/Blur. "You will see some creative and delicious flavors from us that align with the season and even some holidays.”

Blur Champagne Bubbles is available now in six-packs of 12-ounce cans at retailers in Dallas-Fort Worth. Click here to find a location near you.

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