Tuesday, December 29, 2020

Tupps ringing in the new year with R.I.P. 2020

Image courtesy of Tupps Brewery.

With its latest release, Tupps Brewery of McKinney wants to give everyone a reason to celebrate the start of a new year, so the company is telling 2020 to R.I.P and never come back!

That sentiment is front and center on the label of R.I.P. 2020, a double dry-hopped IPA, along with a variety other graphics representing things we've all endured during 2020 - the pandemic, murder hornets, natural disasters, toilet paper shortages and more.

“This year has been a roller coaster," says Keith Lewis, founder and president of Tupps. "We have had to shift our business plan multiple times, close the taproom, amp up our beer-to-go process and the list goes on. This year has been a tough one for everyone. We wanted to create a beer that everyone can relate to and a beer that tastes top notch so we can end this year on a good note and celebrate.”

As for the beer itself, the recipe for R.I.P 2020 features a wide range of Tupps' favorite hop varieties, including Citra, Galaxy, Nelson, Sultana, Ella, Vic Secret, El Dorado, Azacca, Cryo Citra, Cryo Mosaic, Sabro, and Idaho-7. 

“We have great relationships with our hop suppliers, and have solid hop contacts with them," says Chris Lewis, head brewer at Tupps. "We packed this beer with our favorite hops making this IPA super hazy, juicy and drinkable.”

R.I.P. 2020 will be available on tap and in six-packs of 12-ounce cans beginning this week. Consumers in Dallas-Fort Worth can purchase R.I.P. 2020 to-go at Tupps taproom in McKinney, or pick it up at Kroger, Market Street, Total Wine, Spec's, Goody Goody, Whole Foods, Central Market and other local craft beer and wine stores. The beer will also be sold at major retailers in Austin, San Antonio and Oklahoma.

1 comment:

  1. Had this tonight at Kelly’s Tavern, so delicious! Thanks Tupps!