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| Image credits: Andrews Distributing, Texas Ale Project. |
According to Kat Thompson, co-founder and CEO of Texas Ale Project, the new partnership will allow her team to focus on growth in new ways.
“Texas Ale Project is both excited and humbled to be partnering with world-class distributor Andrews Distributing, to further grow and expand our business and distributor networks,” says Thompson. “Andrews has a strong team and reputation, and we are especially looking forward to leveraging their advanced sales and marketing capabilities to launch new items like our recently announced Pantera Golden Ale. One of our joint alignment goals for 2021 is to increase the accessibility of our beers and TAPWTR hard seltzers within the DFW metroplex and across Texas, and we are confident that Andrews is the right partner for executing those goals.”
David Holt, executive vice-president of marketing for Andrews, added that he looks forward to growing Texas Ale Project with the Andrews team.
“We are committed to acquiring the right brands to build a portfolio that adds value for our customers,” says Holt. “To do so, we are committed to investing in local brewers that are connecting with Texas beer lovers. Texas Ale Project and their prior distributor partner FullClip have done a fantastic job building the brands with consumers. This opportunity allows Andrews to expand brand awareness for the Texas Ale Project portfolio.”
Beginning December 30, Andrews will sell Texas Ale Project’s brands to both on- and off-premise accounts in their DFW footprint, including Tarrant and Collin counties that were previously serviced by FullClip Craft Distributors. FullClip will continue to distribute Texas Ale Project beers in Denton County north of Highway 121 and Parker County. The teams also have plans to expand to Andrews’ South Texas footprint in the future.
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