Texas Ale Project adding more West Texas markets

Image credit: Texas Ale Project.

Continuing on a course of expansion that began earlier this year, Texas Ale Project of Dallas has signed with Reed Beverage Inc. for the delivery of its products to a variety of new West Texas markets.

“We are excited to introduce Texas Ale Project to our customers and to work with a family-owned company who takes pride in what they do,” says Reed's Vice President of Craft, Wine and Liquor, Damion Williams. “Reed Beverage is a proud supporter of Texas craft breweries and looks forward to a long-lasting relationship with Texas Ale Project.”

According to a press release, the two companies believe Reed's quest to provide a culture of creativity and innovation for its customers is something that aligns well with Texas Ale Project's dedication to handcrafting thoughtfully-brewed, well-balanced beer for Texans.

 “We’re eager to partner with the Reed family to bring Fire Ant Funeral Amber Ale and 50Ft. Jackrabbit IPA, among others, into the greater West Texas region, and to offer craft beer lovers the beer experience we’ve been bringing to the Dallas-Fort Worth area for 3 years now,” says Texas Ale Project’s Founder and CEO, Kat Thompson. “Since we first opened our doors in the Dallas Design District three years ago, we wanted to expand the availability of our beers by partnering with top notch distributors throughout Texas. We’re excited to continue fulfilling that goal now with Reed Beverage distributing our beers in areas of West Texas."

Reed is expected to serve markets in and around Abilene and Amarillo (where the company is based), with an overall distribution footprint to include Briscoe, Haskell and Wheeler Counties.

Texas Ale Project signs with Standard Sales for West Texas distribution

Image courtesy of Texas Ale Project.

Two months ahead of the company's second anniversary, Dallas-based Texas Ale Project (T.A.P.) has signed an agreement with Standard Sales Company of Odessa for the delivery of its products to Lubbock, Midland, Odessa, San Angelo and other western locales in the Lone Star State.

"We're excited to partner with Standard Sales," says Kat Thompson, owner and CEO of the brewery. "Their team is experienced and knowledgeable in providing great service to customers, and Standard is passionate about offering high quality craft beer. We are honored to be part of their family."

West Texas consumers can expect to see T.A.P flagships Fire Ant Funeral and 50 FT Jackrabbit IPA, as well as 100 Million Angels Singing Double IPA, Payne Pils and other seasonals on draft and in cans beginning in late March. At that time, representatives from the brewery will travel to the region to attend launch events introducing the brand. Details on these will be shared on Texas Ale Project's social media channels (Facebook, Twitter) as they become available.

With the deal in place, beers from Texas Ale Project will now be available in 61 counties across Texas.

Newly added counties include: Andrews, Bailey, Cochran, Concho, Coke, Crane, Crockett, Crosby, Dawson, Dickens, Ector, Fischer, Floyd, Gaines, Garza, Glasscock, Hale (excluding the City of Plainview), Hockley, Howard, Irion, Lamb, Loving, Lynn, Lubbock, Martin, Menard, Midland, Mitchell, Motley, Reagan, Reeves, Runnels, Schleicher, Scurry, Sterling, Sutton, Terry, Tom Green, Upton, Ward, Winkler and Yoakum.