Siren Rock closing brewery in Rockwall

Image credit: Siren Rock Brewing Co.

Siren Rock Brewing Co. has announced its closure in Rockwall.

Cory and Eva Cannon built Siren Rock from the ground up, opening the brewery in July 2021 with the goal of delivering beers of "irresistible character" to the North Texas market.

Along those lines, the company's portfolio manifested the idea, with each beer represented by a unique identity. Combined, Siren Rock's beer personalities formed a cast of characters which included The Prima Diva American Blonde Ale, The British Bombshell London-Style British Pub Ale and The Magnetic Muse Dark Chocolate Milk Stout.

Also of note, these and other female characters at Siren Rock were meant to call attention to the female brewery experience, an initiative that extended to the company's name and logo as well.

In mythology, a Siren - represented by a mermaid in the brewery's emblem design, was known to sing alluring songs to sailors while sitting atop a rock, which naturally ties into Rockwall and the city's own etymology. With this branding, Siren Rock sought to lure characters of all types to the taproom to enjoy their line of handcrafted beers.

From a social media post:

"We poured our hearts and souls into creating a place that we hoped was beautifully beckoning to people of all walks of life to come together and share a meal, a beer and a few laughs. We wanted to create a place of community, and we are eternally grateful to every person who has walked through our doors. 

Unfortunately, like many other local businesses, sales have slowed down so much that it is no longer viable to remain open, especially when factoring in the downturn in the economy, rising costs and interest rates doubling. Over the last year we have been forced to slowly cut back our brewing operations and reduce staff to the minimum just to keep paying the bills. But now our dream has come to an end."

Siren Rock's final day of business will be Saturday, August 30.