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| Image courtesy of Rollertown Beerworks. |
The image of a familiar fadeaway jumper will now be in plain sight at watering holes around North Texas, as Rollertown Beerworks of Celina has announced the launch of a brand new tap handle design for its popular Kölsch-style beer, The Big German.
Paying homage to the legendary Dallas Mavericks star and Rollertown investor Dirk Nowitzki, the new tap handle captures Nowitzki’s iconic one-legged fadeaway jump shot in a uniquely-crafted form.
Known for his smooth shooting and Hall of Fame career, Nowitzki has been an inspiration both on and off the court. The Big German has become a fan favorite for Rollertown, celebrated for its approachable flavor and easy-drinking style - much like Nowitzki's effortless shooting touch.
“I’ve been honored with a statue before but nothing quite like this!” says Nowitzki. “I love the tap handle...it turned out great.”
Jeff “Skin” Wade, co-founder at Rollertown Beerworks adds, “Dirk has meant so much to all of us for so long now. We had to make sure the tap handle honored his special legacy and brought a bit of his spirit to every pour of The Big German.”
The tap handles, featuring a scaled-down version of Nowitzki’s signature shot, have started rolling out to local bars and the Rollertown taproom. Fans should expect to see this tribute on display as they enjoy the beer that’s as smooth and reliable as Nowitzki’s fadeaway.
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