Tuesday, September 29, 2020

Tupps hitting the hard seltzer market with Blur

Image courtesy of Tupps Brewery.

Craft brewing is no longer just about beer, as more and more local and national brewers are turning to hard seltzer as a way to diversify their product lines. The latest North Texas entity to take the leap is Tupps Brewery of McKinney, as the company is set to introduce its Blur Hard Seltzer line later this week.

“We’ve always been interested in exploring new products, says Keith Lewis, founder and president of Tupps. "The seltzer growth has been incredible, so once we found time in our production schedule, we knew it was go-time. With Blur we wanted to take the craft spirit we’ve cultivated at Tupps and put our stamp on the seltzer category. It has been a fun process working with my daughter and two sons to refine these flavor combinations."

Blur will be available in a variety 12-pack box to start, with six-packs of individual flavors to follow. The four "flavor combinations you never knew you needed" include: Mango Dragon Fruit, Lemon Blueberry, Passionfruit Watermelon and Hibiscus Apple. Each has only 105 calories, 2 grams of carbs and less than 1 gram of sugar.

“We taste tested so, so many different flavors, says Chris Lewis, head brewer at Tupps. "I’m actually surprised at how quickly we all agreed on these four flavor combinations. We all came to love the taste and really look forward to everyone enjoying these seltzers."

An official launch party for Blur will take place at Tupps on Saturday, October 3, from 12-9 p.m. Customers will be able to enjoy free seltzer samples, along with live music and a Blur-inspired menu served by the Barley Gastrovan food truck.

“We hope to host many launch parties and pop-up tasting events all over DFW in the coming weeks, says Katie Baker, marketing and events director at Tupps. "We know with Covid-19, things have been a bit off and weird, but we want to keep this a fun and exciting launch for everyone.”

Look for Blur Hard Seltzer at Kroger, Market Street, Central Market, Spec's Total Wine and other DFW wine/liquor stores.


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