Thursday, September 24, 2020

3 Nations launches Symbol Brewing side project

Image credit: 3 Nations Brewing Co.

A new North Texas brand is debuting this week, the concept behind it built around three little words: "Simply. Good. Beer."

From the team at 3 Nations Brewing Co. of Carrollton, Symbol Brewing Co. is an initiative designed to give head brewer Gavin Secchi the opportunity to experiment with recipes falling outside the bounds of the brewery's everyday lineup.

"Symbol Brewing is our innovative, rotating line of beers focused towards craft beer lovers," says John Royer, business manager at 3 Nations. "Our 3 Nations beer portfolio, like most local breweries, tends to be a consistent lineup of great tasting beers. Gavin is a strong brewer with a lot of recipes and we want to take advantage of this opportunity."

Regarding the "simply good beer" elements of the brand's identity, those words apply not only to what's found inside Symbol Brewing's cans, but also to how its products will be portrayed in the marketplace.

"The marketing is minimalistic and meant to be 'all about the beer,'" explains Royer. "We believe that symbols create conversation, so rather than naming beers we just wanted to create relevant symbols."

As for what consumers can expect in terms of availability, the Symbol Brewing line is intended to be a series of limited edition, one-off beers.

"We will rotate three new exciting brews created by Gavin every other month," says Royer. "This is a limited series as we just don’t have the capacity to brew larger amounts of Symbol Brewing beers.  It is just our way of having fun and keeping it fresh."

The initial run of Symbol Brewing beers is shipping now to select retailers across North Texas. Styles include Pastry Gose, Strawberry Hefeweizen and West Coast IPA. Look for them in four-packs of 16-ounce cans.

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