Image credit: False Idol Brewing. |
False Idol Brewing will introduce its brand to the North Texas market this week, after entering into an agreement to have its products brewed under license at Oak Cliff Brewing Co. of Dallas.
According to founder Dominique Van Ausdall, the decision to license the brand was was made to get False Idol beers into the glasses of consumers sooner rather than later. And, while beers will be brewed at Oak Cliff for the time being, all recipe formulation will be handled by the team behind False Idol.
This approach is meant to be short term while details are being squared away on the company's facility at 7924 Maplewood Ave. in North Richland Hills. Progress is being made, though, as a TTB permit is already in hand and equipment has been secured from recently-closed Good Neighbor Brews of Wylie.
As for False Idol's first offering, the group will debut with Side Hustlin' New England IPA. The beer is set to premier this Friday, March 15, during at event at Oak Cliff's taproom in Tyler Station. From there, kegs from a full-size, 30-barrel batch will be distributed to select growler shops around the Metroplex.
Further out, False Idol also expects to have beer available on tap during LUCKapalooza V, the annual music and beer celebration hosted by LUCK. Those festivities take place on April 14 at Trinity Groves in Dallas.
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