Thursday, December 15, 2016

Rahr & Sons launching Iron Thistle, Iron Joe in cans

Images courtesy of Rahr & Sons Brewing Co.

Representing the latest in a series of moves aimed at offering a majority of its beers in cans, Rahr & Sons Brewing Co. will package and release Iron Thistle and Iron Joe in that format early next year.

Iron Thistle, the brewery's strong Scotch ale, will be the first to emerge in January, meaning it will be on stores shelves earlier than in past years. It will be followed in February by Iron Joe, a take on Iron Thistle brewed with Noir cold-brewed coffee from Fort Worth-based Avoca Coffee Roasters.

Craig Mycoskie, vice president of operations for Rahr & Sons, has seen the popularity of cans grow over the course of his career. It all started back in Colorado for Mycoskie, where he once worked with Marty Jones, a co-founder of Oskar Blues who helped spearhead the canned craft beer movement.

"Canned craft beer has evolved so much in the last 10 years, becoming the future of the industry," said Mycoskie. "I am proud to be part of a team that is committed to making the switch to cans and educating consumers along the way about why cans are superior to bottles."

Look for Rahr & Sons to release additional beers in cans during 2017.

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