Rollertown breaks ground on new Frisco HQ

Logo courtesy of Rollertown Beerworks. Insets © Brian Brown/Beer in Big D (click to enlarge).

Officially kicking off a project first announced in November 2022, Rollertown Beerworks of Celina broke ground today on what will become the company's new headquarters in Downtown Frisco.

The principals at Rollertown include Jonathan Rogers, co-founder and CEO, along with Ben Rogers and Jeff "Skin" Wade, co-founders and hosts of The Ben & Skin Show on 97.1 The Freak. They were joined at the event by Frisco city leaders and a list of sports and entertainment celebrities who also happen to be Rollertown investors:

Dirk Nowitzki, formerly of the Dallas Mavericks.
Travis Frederick, formerly of the Dallas Cowboys.
Torii Hunter, formerly of the Minnesota Twins.
Matt Kemp, formerly of the Los Angeles Dodgers.
Dude Perfect, Frisco-based Sports and Comedy Group.

As for Rollertown's future home, it will be built on 2.9-acre tract at the northeast corner of Main St. and John Elliot Parkway. Buildings will be designed with an industrial look meant to play off their proximity to the BNSF railroad, while also paying homage to mills that once occupied the land.

Exterior views of the brewhouse, taproom and event lawn (Rollertown Beerworks, City of Frisco, PGAL).

Among the features are over 6,350 square feet of air-conditioned indoor hospitality space, including a two-level taproom with large porches and multiple bars, a 4,320 square foot outdoor beer garden, a 25,200 square foot great lawn connecting Frisco’s historic grain silos to the taproom’s porches (fronted by an 800 square foot performance stage), and a 15,000 square foot production hall featuring three different sized brewhouses (30-bbl, 7-bbl, 1-bbl).

"We are absolutely thrilled to be planting our flag in what is consistently recognized as one of the finest cities in the country," says Jonathan Rogers. "To join the family of companies based in Frisco that includes the Dallas Cowboys, the Dallas Stars, the Frisco Roughriders, the PGA of America, and Keurig Dr Pepper among many others is a true honor.”

Interior views of the two-story taproom (Rollertown Beerworks, City of Frisco, PGAL).

Rollertown Frisco will be equidistant from Toyota Stadium and Frisco’s Historic Downtown. This family and dog-friendly venue is meant to be a cornerstone of Frisco’s Downtown development plans and a beacon of community engagement.

“We’ve been brainstorming for years about how to find the best project for the silo tract to incorporate into our plans to redevelop historic downtown,” says Mayor Jeff Cheney. “We believe Rollertown Beerworks fulfills our vision to bring destination entertainment to the heart of our city. Research shows our residents want live music, brewery experiences, and historic downtown settings – all while being family friendly. Rollertown delivers."

Look for Rollertown Frisco to open in the summer of 2025.