On Rotation on the move to The Braniff Centre

Rendering of On Rotation's future location at The Braniff Centre (On Rotation).

Five years after opening in the Lakewood neighborhood near White Rock Lake in Dallas, On Rotation Small Batch Brewery & Taproom is moving to a new retail space at The Braniff Centre at Dallas Love Field, the former home of Braniff Airlines. 

The move will allow On Rotation to add a number of new spins to its operation. In addition to expanding its production capacity, the brewery will start packaging its beers in cans, and it will also build an onsite kitchen.

“While we never wanted to leave Lakewood, we spent two years looking for a location in Dallas that would offer us the chance to build On Rotation into a true brewpub experience, and we couldn’t pass up the opportunity to stretch our legs at The Braniff Centre,” says Jacob Sloan, owner and co-founder of On Rotation. 

Not lost in the transition, On Rotation will continue to offer 40 ever-rotating taps of craft beer, cider and hard seltzer, along with a select wine list. The existing three-barrel brewhouse that has powered On Rotation to date will also make the move, with new fermentation tanks expected to double On Rotation’s brewing capacity. 

“Our focus has always been on making craft beer approachable yet captivating,” says Lindsay Sloan, owner and co-founder of On Rotation. “We curate every beer we offer to evoke excitement and compel you to share that experience. Our additional capacity will allow us to share more brews more often.”

The new location will comprise 4600 square feet, with amenities to include three distinct outdoor patios. 

“We all know beer tastes better outdoors in Texas,” says Jacob. “We made an outdoor experience one of our requirements in seeking a new location to expand. Our patio will be a place for sharing stories, good food and, of course, beer with friends and family.” 

Much as On Rotation’s brewing and beer operations are hand-crafted, fresh and highly curated, the Sloans are building a food menu to match, featuring fried chicken in all its forms with a supporting cast of Southern-inspired sides and shareable appetizers. 

“When we first started On Rotation, we wanted to be judged on the quality of our beer, not our appetizers,” says Lindsay. “With five years under our belt, we have the experience to do this right and offer a stellar menu that will complement our beers.”  

Not discounting the to-go experience, On Rotation’s future home will offer the convenience of a “minimart” for beer to-go and takeout order pickup. 

“We don’t want anyone to feel like they have a lesser experience with our food or beer by taking it home,” says Jacob. “And what feels more like home than a bucket of fried chicken and beers?” 

Construction at The Braniff Centre is set to begin in a few weeks. An opening date has not been set, but the Sloans hope to debut the new location early in 2021.  Until then, On Rotation will continue to brew at their Lakewood location. While currently closed to in-house customers, the brewery is open seven days a week for curbside pickup of crowlers and growlers — and soon, 4-packs of 16-ounce cans. Call ahead or order online at on-rotation.com/order.