Tupps hopes to raise $25,000 for Red Cross

Image credit: Tupps Brewery.

In early April, Tupps Brewery of McKinney created a variety 12 pack box to sell at retail, with the profits to be donated to the American Red Cross. The aim of the initiative, called Help Now, was to raise awareness for more blood donations, money for those who have lost their jobs, and food donations to replenish food banks.

“Help Now has been a huge success! We have had a couple of months under our belt and we want to give a super shoutout to all the people that helped us get to where we are on this, especially corporations who matched some of our donations.” says Keith Lewis, founder and president of Tupps.

The first run of Help Now 12-packs helped the brewery donate almost $10,000 to the Red Cross, and now Tupps wants to keep it going with round two.

A new goal to raise $25,000 has been set, and the hope is the second round can be even more impactful than the first. More and more people continue to file for unemployment, while missing rent and mortgage payments, and to compound things further, the Red Cross is running critically low on blood. Natural disasters do not slow down during a pandemic and the need for blood is at an all-time high.

“If you weren’t able to participate in round one, definitely come out and get the product for round two," adds Lewis. "Inside this box are 12 total beers with a selection of National Standard, our light American ale, and our Juice Pack, hazy pale ale."

More information regarding the Help Now project, as well as a list of retailers carrying the 12-pack, can be found on the brewery's website at https://tuppsbrewery.com/help/.