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| Image courtesy of Tupps Brewery. |
October is National Breast Cancer Awareness Month, and Tupps Brewery of McKinney is doing its part to raise awareness by partnering on a beer with one of the leading breast cancer organizations in the world.
Rising Hope is the culmination of a collaboration started in August 2018, when Tupps founder and president, Keith Lewis, met the National Breast Cancer Foundation (NBCF) team to discuss a special beer created specifically to raise money and awareness for breast cancer.
“I have many friends and family members that have been affected by cancer," says Lewis. "My dad passed away from brain cancer, my very close and dear friend passed away from pancreatic cancer, and I have another good friend of mine that is on her third round of fighting breast cancer. It has impacted me, and I know it impacts everyone.”
Tupps has made a point of recognizing cancer's impact since its inception, a daily reminder of which can be found by way of a memorial installed on the brewery's grounds.
“One of the first projects we completed at Tupps was building a tree of old rusted pipes," explains Lewis. "We had people come in and paint a bottle with a story or picture to honor someone they know that has or had cancer. The tree is completely full of bottles and is displayed in our Beer Garden outside of the brewery.”
As for the beer, Rising Hope is an American-style ale brewed with fresh, organic pink guava puree. Packaged in 12-ounce cans, each six-pack features a different can design to represent all the people affected by cancer - whether that be a friend, a mom, a daughter, a grandma, a husband or a sister.
“What’s wonderful about this campaign is that it’s about bringing people together and about honoring people that we love,” says Kevin Hail, president and COO of NBCF. “Rising Hope is about giving us hope that we can get through any dark time together.”
Look for Rising Hope beginning in early October at bars, restaurants and retail locations in North Texas, Austin, Oklahoma and San Antonio. Six-packs will be available in retail stores like Kroger, Market Street, Central Market, Total Wine, Specs, and more.
Learn more about Tupps' partnership with NBCF through videos on the brewery's YouTube page.
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