Friday, December 8, 2017

Oak Highlands enlists Jack Daniel's for 2017 BBA Chump Change

Image courtesy of Oak Highlands Brewery.

Initially teased in a Facebook post over the summer, Oak Highlands Brewery has partnered with Jack Daniel's Tennessee distillery for the 2017 release of Bourbon Barrel Aged Chump Change (11.3% ABV, 28 IBU).

Led by Kevin Sanders, a.k.a. "The Barrel Man," representatives from Jack Daniel's hand-delivered 34 spent barrels to Oak Highlands in late June, after which those casks were filled with the brewery's seasonal imperial black saison. Now, six months later, those barrels are being emptied in preparation for the beer's taproom debut, something set to occur on Saturday, December 16.

Rolling barrels into the brewhouse with "The Barrel Man" (Oak Highlands Brewery).

In addition, Bourbon Barrel Aged Chump Change will be packaged for the first time for sale in four-packs of 12-ounce cans.

"Previously, all of our barrel-aged releases have been draft only," says Brad Mall, co-founder of Oak Highlands. "In working with Jack Daniel's on this year's release of Bourbon Barrel Chump Change, we decided to broaden the reach and also offer it in four-pack cans."

Bourbon Barrel Aged Chump Change is the first barrel-aged brew
Oak Highlands has packaged for retail sale (Oak Highlands Brewery).

Quantities of the packaged beer will be very limited, with only 275 cases to be available. Consumers can expect the beer to start showing up at both retail and draft accounts during the week of December 18.

A number of joint launch events with Jack Daniel's are also being planned, according to Mall. Details on those festivities will follow in the coming weeks, so be sure to keep up with the brewery's social media channels (Facebook, Twitter) for the most up-to-date details.

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