Wednesday, April 29, 2015

Stone's newest Bastard bears forth

Images the property of Stone Brewing Company (click to enlarge).

I don't normally do a write-up on new release from Stone because, well, everybody and their mother usually just does a copy and paste of the press release and goes on about their day. But this time, I'll make an exception because the press release in this case, if you can even call it that, calls out this very practice in saying "...this release does not do your work for you. I understand you are overworked and underpaid, but you will have to write this one up yourself. It’s called 'journalism,' not 'copy and paste-ism.' For better or worse, I trust in you. I truly hope you share that trust in yourself."

It's no surprise to find out that Stone is the brewery behind such arrogance, and it's even less surprising (not to mention completely appropriate) that such dialog is offered in association with the newest incarnation of the, yes, legendary Arrogant Bastard Ale.

So, without further adieu, know that a new breed of liquid arrogance is coming your way in the form of Bourbon Barrel-Aged Arrogant Bastard. Referred to as "an oak-matured cohort" of the original, the new beer asks that you make the pleasure of its acquaintance so you might find not only "enlightenment and sensual glory," but also an "an opportunity for significant self-improvement." If, however, you are not "brave and astute enough to appreciate the onslaught of flavor," the beer goes on to suggest that there may literally be something wrong with you.

"Aspire to free your mind. Use a crowbar if you must." Seek out the Bastard's truth in six-packs of 12-ounce bottles, set to arrive at retail forthwith.

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