Monday, June 10, 2024

Rollertown partners with Ben E. Keith for North Texas distribution

Image courtesy of Rollertown Beerworks.

Rollertown Beerworks of Celina has entered into a distribution agreement with Ben E. Keith Beverages, with the Fort Worth-based company set to deliver Rollertown products to both on and off-premise accounts across 37 North Texas counties beginning July 1, 2024.

"This partnership will significantly increase our availability across North Texas while infinitely improving our level of service," says Jonathan Rogers, CEO of Rollertown. "Not only is Ben E. Keith consistently recognized as being best-in-class, they have a strong track record of building brands. We are thrilled to partner with them to get our fresh, local beer out to more North Texans."

Working with Ben E. Keith will enable Rollertown to tap into a vast distribution network, significantly enhancing their ability to address the growing demand for their beers across the entire North Texas region. The 37 county territory includes all of D-FW and stretches from Bowie County at the Arkansas border to the east along the Red River to Wilbarger County on the Oklahoma border to the west and down to Johnson and Ellis counties in the south.

"We are excited to partner with Rollertown Beerworks to expand their brands in the greater North Texas area," says Steve Olkewicz, business development manager at Ben E. Keith. "As a distributor, we recognize the outstanding job Rollertown has done in creating and developing exceptional beers. We look forward to supporting their continued growth and success for many years to come."

Rollertown recently celebrated the groundbreaking of its new headquarters in Downtown Frisco. The venue will serve as a family-friendly entertainment destination, while doubling as the company's production facility. Located on Main St. near Toyota Stadium, the site is scheduled to open in the summer of 2025.

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