Monday, February 21, 2022

Texas Ale Project expanding distribution network with Ambiente

Image credits: Ambiente Beverage, Texas Ale Project.

Texas Ale Project (TAP) of Dallas has announced a new partnership with Ambiente Beverage of Austin for the distribution of the brewery's craft beer and TAPWTR hard seltzer products in the Houston, Austin, and San Antonio markets – which includes the cities of San Marcos, Waco, Galveston, and College Station.

According to a press release, TAP is experiencing rapid growth, and the alliance with Ambiente is expected to supplement the brewery's marketing efforts throughout the state. 

“Ambiente is very pleased to continue to grow our craft beer portfolio with Texas Ale Project!" says Tristan Maldonado, president of Ambiente Opco, LLC. "We have been scouring Texas for great breweries and feel that Texas Ale Project is the perfect fit for Ambiente.” 

Earlier this month, TAP won a silver medal in the Texas Craft Brewers Cup for 100 Million Angels Singing (double IPA), and it will be among the brewery’s award-winning beers distributed to San Antonio, Austin, and Houston accounts starting spring 2022. New beers are also in the works, including a new limited edition Pantera collaboration, a new rotational series of IPAs, and a new flavor of TAPWTR hard seltzer. 

“We’re very busy around here – planning for new beers and new markets!" says Kat Thompson, founder & CEO of TAP. "I am excited to take this next big step in our growth with Ambiente. They are strategic in their approach to service and market coverage. The efficiency this partnership provides allows us to focus on making great beers and growing our brands.” 

To help make the brewery's strategic plan a reality, TAP will be hiring sales representatives to support the growth of the brand in these new markets. Regional bars, restaurants and retailers interested in carrying Texas Ale Project products can contact or reach out to their local distributor.

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