Wednesday, April 15, 2020

Pink Boots NTX releases first canned collaboration

Image credit: Hop & Sting Brewing Co.

Working in collaboration with Hop & Sting Brewing Co. of Grapevine, The Pink Boots Society - NTX Chapter has released its first canned beer for distribution. Aptly named “She’s Intense,” the beer represents the intensity of the group's work to bring more women into the craft beer S.T.E.M. career path throughout North Texas, as well as the beer's intense triple dry hop schedule, which included the 2020 Pink Boots hop blend.

The brew day for She's Intense was led by Betsi Good of Plano's Union Bear Brewing Co., with assistance provided by Danii Oliver of Island to Island Brewery, an area project in development. The session also included educational demonstrations for chapter members Angi Thomas, alcoholic beverage writer of The Undeniable Vixen, and Lorinda Pinto, cellar person at Martin House Brewing Co. of Fort Worth.

Throughout the day the women welcomed young girls into the brewhouse, teaching them about S.T.E.M. aspects involved in the manufacture of fermented beverages. Industry professionals also came by in support of Women’s History Month, and to witness history in the making for women of craft beer in Dallas-Fort Worth.

“This brew day happening at Hop & Sting comes from a personal standpoint for me," says Jeremy Fernald, sales manager at Hop & Sting.  "I have a one-year old daughter, Carden, and recently did a homebrew so she could be a part of what I love to do.  I think it's absolutely vital for her to follow her passion when she's ready to do so and I'll be right there to cheer her on.”

As for the beer itself, She's Intense (8.5% ABV) is described as a delicious and surprisingly easy drinking brew with a smooth mouthfeel and a soft, balanced bitterness. It features an array of fruit flavors, with a tropical aroma and notes of pine.

A portion of the proceeds from the sale of She's Intense will be donated to the Pink Boots Society, benefiting women who earn a living from the beer industry.

“It's part of our business to share a part of ourselves and our product to help or advocate for our community," says Brian Burton, co-founder of Hop & Sting. "We also understand how hard it is to break into the brewing industry. When we meet people who are willing to work hard to do what we do, we are happy to give advice or act as mentors. We don't care who you are, who you know, or what you look like. If you have the right work ethic, we'll find a place for you. That place may be with us, or with a brewery we know and respect.

“[Co-founder] Jon Powell and I have trained, hired, or mentored quite a few people in the industry.  Specifically, we've done so with quite a few women. Most recently, we have mentored Betsi on multiple systems and standards. Even though we are at different breweries, we don't stop being mentors.”

She's Intense is available now in six-packs of 12-ounce cans at Hop & Sting's location in Grapevine. The beer will also be sold at retail, with deliveries expected to begin soon.

Join members of the Pink Boots Society -NTX Chapter, Hop & Sting Brewing Co., and others for a She's Intense Digital Release Event, taking place live at Denton County Brewing Co. on Sunday, April 19 (click here for more information).

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