Image courtesy of Other Half Brewing Co./Stout Collective. |
The spirit of community within the craft beer family is apparent again, as breweries around the world are taking part in an open-ended beer collaboration designed to support members of the hospitality industry.
Organized by Other Half Brewing Co. of Brooklyn, New York, All Together is an initiative that seeks to raise awareness and provide relief to workers struggling in the face of the ongoing coronavirus pandemic.
As part of the program, Other Half is offering participants the tools they need to brew, brand and promote the collaboration beer, All Together IPA. The beer's base recipe has been created by Other Half, while resources for label design, label printing, and an online presence for the project are being provided by Stout Collective, Blue Label Packaging Co., and Craftpeak respectively.
Local brewers are free to add their own twist to the beer, with the only stipulation being that a portion of the proceeds go to hospitality professionals in the brewer's local community. Up to now, over 550 breweries from 39 countries have joined the cause, including the following North Texas companies:
Turning Point Beer, Bedford
- Beneficiary - North Texas Food Bank.
- Beneficiary - Everybody Eats/8020 Concepts.
False Idol Brewing, North Richland Hills
- Beneficiary - United States Bartenders' Guild, Dallas-Fort Worth.
Panther Island Brewing, Fort Worth
- Beneficiary - United Way Creative Industry Relief Fund.
Turning Point's take on All Together IPA is on sale now, and can be purchased online for curbside pickup. Beers from Celestial, False Idol and Panther Island are currently in the works, so be sure to follow each brewery on social media for updates on availability.
No comments:
Post a Comment