Friday, February 28, 2020

903 Brewers creates call to action in a can

Image credit: 903 Brewers.

During this all-important election year, it's critical for all who are eligible to get out and vote. But, don't settle for just the obligatory "I Voted" sticker after you perform your civic duty, because now there's an "I Voted" beer as well.

New from 903 Brewers of Sherman, I Voted (6.5% ABV) is a raspberry and blueberry cream ale designed to reward those casting a vote to have their voices heard. And seeing how the flavor elements of I Voted are suitably red (raspberry), white (cream ale) and blue (blueberry), as is its wrapping regalia, you might say the beer is representative of a call to action in a can.

Of course, election-themed beers aren't a new thing, but many get their names from well-known expressions or a clever play on words. Then again, some breweries just have a beer called "Election Day." The creation from 903 Brewers, however, might be the first to utilize the phrase so omnipresent on stickers emerging from your local polling place.

As for what inspired I Voted, part of it relates to brewery co-founder Jeremy Roberts' campaign for the office of Grayson County Commissioner Precinct 1. In a more general sense, though, Roberts believes we need to encourage more people to exercise their right to vote across the board.

Along those lines, I Voted won't be a one-and-done offering. While the initial run of kegs and six-packs is available now ahead of the Texas Primary on Tuesday, March 3, consumers can expect fresh batches to appear in time for subsequent elections in the future (i.e. May midterms, November general elections, etc.).

So, go vote and get your sticker, along with a new badge of honor in the form of a beer.

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