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| Image credit: National Fantasy Football Convention. |
Looking to introduce its products to a wider audience, Texas Ale Project has announced a new tie-in which will see its brand recognized as the official beer of the 2017 National Fantasy Football Convention (NFFC).
The NFFC, for those that aren't aware, is a collaborative venture founded by a group that includes former Dallas Cowboys quarterback, Tony Romo. It was originally slated to debut in 2015, but legal wranglings led to its cancellation the past two years. Now set to occur at Fair Park in Dallas from July 14-16, the three-day event will feature exhibits, performances and parties, where fans can interact with more than 50 current and former NFL players.
"We're truly excited about our new partnership with the NFFC. This is a unique opportunity to grow our brand and bring football fans and quality craft beer closer together," says Kat Thompson, CEO and co-founder of Texas Ale Project. "We appreciate the NFFC's support of local businesses like ours."
As part of the festivities, Texas Ale Project will host the NFFC After Party at its location in the Dallas Design District on Saturday, July 15. Admission to the after party is included in the price of a convention ticket, which can be obtained by visiting GoNFFC.com. In addition, take note that attendees may use code TAP17 to receive $20 off the regular ticket price.
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