Friday, June 23, 2017

Celis signs with Andrews for North Texas distribution

Image credit: Celis Brewery.

Taking another step in its brand revival, Celis Brewery of Austin has signed with Andrews Distributing Co. for the delivery of its products to the North Texas market.

Celis Brewery originally arrived on the Texas scene in 1992, being founded by renowned Belgian brewer Pierre Celis. His daughter Christine now carries the mantle of the family name with her new venture, which will operate out of a 22,000 square-foot facility in Northwest Austin. There, Christine's team will brew Pierre’s famous Belgian-style recipes, including the award-winning witbier, Celis White.

Christine Celis, founder and CEO of Celis Brewery, says she is excited to watch the re-introduction of Celis’ beers in North Texas.

“Our beers from Celis Brewery were really popular in North Texas when we were first brewing in the 1990s. It is incredibly exciting to be back brewing Celis Brewery’s original recipes like the famous Celis White and Celis Grand Cru using the proprietary yeast from Belgium,” says Celis. “We are overwhelmed by the outpouring of support and enthusiasm we have received as we have started reintroducing our Celis beers this month. We are thrilled to be working with Andrews Distributing to make sure people in the Dallas-Fort Worth Metroplex can find Celis beers at their favorite locations.”

Kelli Hopson, Andrews craft brand manager, says the Andrews team looks forward to being a part of Celis’ growth and success in Texas.

“The Celis name is famous in the beer community and is synonymous with Belgian-style beer,” says Hopson. “All of us at Andrews are thrilled to work with this award-winning team and its world-class beers. We look forward to helping them expand their presence in their home state of Texas and connecting them with beer lovers in Dallas-Fort Worth.”

According to a press release, Andrews plans to launch Celis in North Texas the week of July 3. The initial rollout will include Celis White on draft, with beers like Pale Bock and Citrus Grandis IPA slated to arrive on draft in August. After that, consumers should expect to see all three beers in bottles come September.



For more information on Celis and the brewery's upcoming events, visit www.facebook.com/CelisBeers.


No comments:

Post a Comment