Thursday, November 13, 2014

Rabbit Hole ringing in 2015 with new beer, packaging

Image credit: Rabbit Hole Brewing (click to enlarge)

At a private event hosted by the House of Blues this week, the Rabbit Hole Brewing Company laid out their plans for the coming year. The brewery announced that a new limited-edition beer is in the works, and that they'll also begin packaging their products in both bottles and cans.

Hole Lang Syne, created specifically for New Year's Eve, is a Belgian Golden Strong Ale brewed with raspberries and blackberries. According to a description provided by the brewery, it's "characterized by a soft, delicate malt flavor," which combines with "noble hops and a complex combination of fruit esters and spicy phenolics derived from a historic Belgian yeast strain" to produce a beer worthy of special celebrations.

The beer will debut on December 13 at the brewery, as Rabbit Hole celebrates its first year of operations with a Hole New Year Party. "This beer represents our reflections on 2014," says co-founder Laron Cheek, and we want "to share our gratitude...with all of those who've supported us in the last year."

This will also mark the first time a Rabbit Hole beer will be sold at retail. A limited run of 608 individually numbered 750 mL bottles will begin arriving at stores beginning on Tuesday, December 16. Why 608, you ask? That's a reference to the brewery's address in Justin, according to Chief Sales Sensei, Tait Lifto.

As if that wasn't enough, the brewery is also reviewing designs ahead of the expected roll-out of their year-round portfolio in cans. Mike Modano's 561 K├Âlsch, Rapture Fusion Brown Ale and 10/6 English IPA will appear in six-packs sometime in the first quarter of 2015. More information on that will be released as it becomes available.

Details on the Hole New Year Party can be found on Rabbit Hole's Facebook page. VIP, General Admission and Designated Driver tickets may be purchase in advance via Eventbrite. Of course, the brewery's founders also hope consumers will follow in the spirit of the beer's creation and ring in 2015 with a toast of Hole Lang Syne. One chance to do just that will occur at the Flying Saucer in Addison, during a Glass Night/Tap Takeover featuring the brewery on December 31.

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