Wednesday, December 2, 2020

Texas Ale Project signs pact with Andrews Distributing

Image credits: Andrews Distributing, Texas Ale Project.

Texas Ale Project of Dallas has announced a partnership with Andrews Distributing for the distribution of its products to areas within North Texas.

According to Kat Thompson, co-founder and CEO of Texas Ale Project, the new partnership will allow her team to focus on growth in new ways. 

“Texas Ale Project is both excited and humbled to be partnering with world-class distributor Andrews Distributing, to further grow and expand our business and distributor networks,” says Thompson. “Andrews has a strong team and reputation, and we are especially looking forward to leveraging their advanced sales and marketing capabilities to launch new items like our recently announced Pantera Golden Ale. One of our joint alignment goals for 2021 is to increase the accessibility of our beers and TAPWTR hard seltzers within the DFW metroplex and across Texas, and we are confident that Andrews is the right partner for executing those goals.”

David Holt, executive vice-president of marketing for Andrews, added that he looks forward to growing Texas Ale Project with the Andrews team. 

“We are committed to acquiring the right brands to build a portfolio that adds value for our customers,” says Holt. “To do so, we are committed to investing in local brewers that are connecting with Texas beer lovers. Texas Ale Project and their prior distributor partner FullClip have done a fantastic job building the brands with consumers. This opportunity allows Andrews to expand brand awareness for the Texas Ale Project portfolio.”

Beginning December 30, Andrews will sell Texas Ale Project’s brands to both on- and off-premise accounts in their DFW footprint, including Tarrant and Collin counties that were previously serviced by FullClip Craft Distributors. FullClip will continue to distribute Texas Ale Project beers in Denton County north of Highway 121 and Parker County. The teams also have plans to expand to Andrews’ South Texas footprint in the future.

Tuesday, December 1, 2020

Lakewood reaches final level of IPA series with Boss Fight

Image courtesy of Lakewood Brewing Co.

Advancing to the final stage of its yearlong IPA series inspired by retro gaming and the almighty hop, Lakewood Brewing Co. of Garland urges consumers to get their game face on in preparation for the Boss Fight!

A monster double dry-hopped imperial hazy IPA, Level 4: Boss Fight features a blend of choice hops from New Zealand, including Nelson Sauvin, Motueka, Sunrise and Riwaka varieties. According to the brewery, this mix creates an aroma with notes of tropical fruit, citrus and stone fruit. As for Boss Fight's finish and feel, Lakewood describes Boss Fight as well-balanced with a reserved bitterness.

“We’re at the end of our year-long DDH series and it’s been a blast, but before we kiss 2020 goodbye we gotta fight the Boss!” says Wim Bens, founder and president of Lakewood. “This series has been a bright spot in a year that’s been anything but in the beer industry. It’s been a welcome distraction and has made us better brewers for lots of new innovation to come in 2021.”

Level 4: Boss Fight will be available in four-packs of 12-ounce cans beginning the first week of December. Look for it at select retailers, or head to Lakewood's Drive-Thru to pick it up to-go.

Sunday, November 29, 2020

Turning Point to tap its take on Etzel IPA recipe

Image credit: Turning Point Beer.

Thus far, Tarrant County breweries have covered a variety of different styles while brewing beers in honor of Fort Worth homebrewer, Greg Etzel. However, an IPA recipe sourced from Etzel's archives has yet to be explored. That changes this week, as Turning Point Beer will release KevIKE the Crusher, its take on an IPA by Etzel featuring a strain of Norwegian kveik yeast.

Turning Point, of course, is known for its ability to harness the hop, so it's not surprising to learn that series organizer Nigel Curtis had the Bedford brewery in mind when it came to deciding who'd be asked to re-create an Etzel IPA.

"We're a hazy IPA brewery, and Nigel though we could execute it best," says James Herrington, production manager at Turning Point. "We brewed it using all the ingredients Greg used, but we brewed it to our process."

As for Herrington and the Turning Point team's connection to Greg, it's another story of bonds being formed through the local homebrewing community.

"I knew Greg through Cap and Hare Homebrew Club when I first started homebrewing about nine years ago, and everyone at the brewery knew Greg from Texas Brewing, Inc.," explains Herrington. "Greg was a genuinely great person who helped everybody. We all loved him and just want to return all the help he gave us."

KevIKE the Crusher will be available at Turning Point beginning on Wednesday, December 2, with 100% of proceeds from sales benefiting charities chosen by the Etzel family.

Wednesday, November 25, 2020

Deep Ellum debuts winter beer for Texans

Image credit: Deep Ellum Brewing Co.

With its latest release, Deep Ellum Brewing Co. of Dallas is hoping to help Texans enjoy all the cozy flavors of winter without cold weather side effects like numb toes and frozen windshields. 

Deep Winter Golden Porter (7.3% ABV) is a seasonal brew bundling flavors of cocoa nibs and coffee. And, according to the brewery, it's as confusing as driving in Texas during winter, since it features plenty of sweetness and roast, even though it's light in color with no bitterness.

“Pulling inspiration and techniques from previous brews, we created a wonderful dichotomy of roasted coffee in a rich golden porter," says Brian Morris, innovation brewer at Deep Ellum. "Deep Winter is packed full of complex aromas and flavors extracted with a cold brew method using a custom selection of coffee beans from our neighbors at Oak Cliff Coffee Roasters.”

Look for Deep Winter Golden Porter on tap and in six-packs of 12-ounce cans. The beer is available now at select retailers across Texas, as well as at the brewery's taproom in Deep Ellum.