Thursday, April 18, 2024

Vector, Pro Brew Supply/Southern Roots honored with 2024 'Crushie' awards

Image credits: Craft Beer Marketing Awards, Vector Brewing, Pro Brew Supply/Southern Roots Brewing Co.

Pro Brew Supply of Haltom City with Southern Roots Brewing Co. of Waco (and Waxahachie), and Vector Brewing of Dallas and were honored today for their marketing efforts at the 2024 Craft Beer Marketing Awards (CBMA).

Known more familiarly as "The Crushies," the CBMAs debuted in 2020. The aim of the event is to "recognize the pinnacle of craft beverage marketing and the brilliant teams and individuals who create them." This is accomplished by way of judging over 40 categories covering branding, label design, logos, packaging and more.

Contestants compete both regionally and internationally, with Platinum and Gold Crushies going to regional winners, and a Global Crushie signifying the international achievement.

Local winners are summarized below. For more on the 2024 Crushies, click here to visit the official competition website.

Pro Brew Supply, Haltom City with Southern Roots Brewing Co. of Waco
  • Platinum Crushie for Expanding Possibilities Dry Hopped Saison in the Best Fun & Feel-Good Branding / Cause-Related Product or Campaign: Craft Beer category. This collaboration beer was brewed to support American Foundation for the Blind (AFB).
Vector Brewing, Dallas - Craig Bradley, Creative Director
  • Global Crushie for Anchovy Pail Ale in the Best Can Label Design (16-32oz): Craft Beer category.

Cheers and congrats to Pro Brew Supply with Southern Roots, and Vector Brewing!

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