Rollertown launching “Hazy Gonna Set it Off” Turkey Day beer program

All images courtesy of Rollertown Beerworks.

It's already been a big year for fans of D-FW radio personalities Ben Rogers and Jeff 'Skin' Wade. The duo first debuted a new "Ben & Skin" show on 97.1 The Eagle in February, following that with the April opening of their own brewery and taproom, Rollertown Beerworks in Celina. Now, they're looking to generate even more excitement with the announcement of a special beer program meant to take Turkey Day to the next level.

Rollertown is launching its First Annual "Hazy Gonna Set it Off" program, a tribute to Rogers' legendary “Gravy Gonna Set it Off” story of personal Thanksgiving failure. Rogers retells the story on the air every year, and it has created a cult following among D-FW radio fans that, for many, signals the start of the Thanksgiving holiday.

“This story represents personal holiday failure on a grand scale,” says Rogers. “It has been a great way to make fun of myself over the years to lift people’s spirits and to get them ready for the Thanksgiving holiday.”

The program is headlined by two new beers, limited edition merchandise tied in to the story, and limited edition 22-ounce bottles of three brews crafted to act as a tasting companion to your Thanksgiving meal. Beers is the program consist of:

Belgian Barnyard (4.2% ABV, 24 IBU): a crisp table saison with a sweet, light body and a hint of tartness. Bursting with flavors of pomegranate, yuzu, and lemongrass, Belgian Barnyard is designed to act as a Thanksgiving appetizer.

Hazy Gonna Set it Off Double IPA (9% ABV, 65 IBU): the program's namesake is double dry-hopped with Galaxy, Sultana, and Nelson Sauvin hops, along with Sauvignon blanc grape must. With notes of wine grapes, ripe pineapple, mango, grapefruit, and blood orange, Hazy Gonna Set it Off is designed to complement the main Thanksgiving course.

War Daddy (10% ABV, 55 IBU): a dark-as-night imperial stout with strong flavors of chocolate, coffee, vanilla, and cacao nibs. Cold-brewed through coffee roasted by KLLR Coffee, Wardaddy is designed to be served as Thanksgiving dessert.

Tune in to 97.1 The Eagle on Friday, November 20, where Ben & Skin will unveil the program live on-air around 2:05 p.m. They will retell the Thanksgiving story during Friday's show from 4-5 p.m., and then again during a socially-distanced event at the brewery on Wednesday, November 25.

Sales of the program elements go live at 2:05 p.m. on Friday by way of the brewery's website (click here), with customers able to pick up their purchase during taproom hours through Wednesday.

Collectible Hazy Gonna Set it Off bottles are $20 and limited to 750 units. Each bottle features a wax-dipped closure, a custom sticker designed by local artist Mik Jimenez, and is personally signed and numbered by Ben & Skin. Those who miss out on this limited bottle can still acquire 16-ounce crowlers of the namesake beer for their holiday enjoyment. Wax-dipped Belgian Barnyard and Wardaddy bottles will sell for $15.

For fans seeking the full production, the brewery is offering 100 “Set it Off” packages for $50. Packages contain one bottle each of Hazy Gonna Set it Off, Belgian Barnyard and Wardaddy, along with two Hazy-branded red reusable cups (a key component of the Gravy story). All of which is bundled in custom Hazy Gonna Set it Off carriers.

A portion of proceeds from Hazy Gonna Set it Off will go to benefit Grace Bridge, a Celina-based charitable organization providing food, clothing and other necessities to those in need. Rollertown also encourages consumers to donate directly to Grace Bridge via the organization's website at www.gracebridge.us.