Friday, August 4, 2017

Oak Highlands pairs with AiRS to support breast cancer survivors

Purchase Oak Highlands Oktoberfest and drink craft beer for a cause (Oak Highlands Brewery).

Oak Highlands Brewery of Dallas has announced a new partnership with the AiRS Foundation to help raise funds for breast cancer survivors.

The AiRS Foundation is a group dedicated to assisting women with the costs associated with restorative breast surgery, while connecting them with doctors that can help. Beginning August 1, and running through October 31, Oak Highlands will supplement this effort by donating 10% of all sales of its Oktoberfest beer to the cause.

“Oak Highlands Brewery gives 10% of the proceeds from the sales of its Oktoberfest beer to a different local breast cancer awareness charity every year," says Erica Connolly, marketing director at Oak Highlands. "Breast cancer has touched many lives, including those closely connected with Oak Highlands Brewery, and because the traditional Oktoberfest season and Breast Cancer Awareness Month loosely coincide, we thought it was a perfect opportunity to raise awareness and money to help find a cure."

Women who have undergone a mastectomy are often unaware of their options for reconstructive surgery, which is a key part of the physical and emotional healing for breast cancer survivors. It is estimated that 70% of women do not have options discussed with them or they are unable to pay for the surgery – that is where the AiRS Foundation steps in.

“We are so honored and excited that Oak Highlands Brewery has chosen the AiRS Foundation to support this October in timing with Breast Cancer Awareness Month," adds Morgan Hare, co-founder of the AiRS Foundation. "We have high hopes for our partnership with Oak Highlands Brewery, that together we will raise money and awareness for this important cause.”

The brewery will host an event in late September to kick-off the partnership, with 10% of the proceeds going to the AiRS Foundation. Plans are still being finalized, so be sure to follow Oak Highlands on social media (Facebook, Twitter) for the most up-to-date details.

Find out where to purchase Oak Highlands Oktoberfest at:

For more information about the AiRS Foundation, visit

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