Monday, February 29, 2016

Andrews bringing The Bruery and Bruery Terreux to North Texas

Image credit: The Bruery, Bruery Terreux.

With the intent to deliver a brand that North Texans have been eyeing for years, Andrews Distributing has entered into an agreement with The Bruery® and Bruery Terreux® of Orange, California.

The Bruery gets its name from founder Patrick Rue, who started the business in 2008. Since then, the company has gone on to make a name for itself by specializing in barrel-aged and experimental ales. Just last year, The Bruery launched a co-brand, known as Bruery Terreux, which focuses on sour and wild ale production in a separate facility with dedicated staff and equipment. Together, the two entities capture the excitement Rue felt in his first years as a homebrewer, and with specialized equipment recently added to both facilities, The Bruery and Bruery Terreux are prepared now, more than ever before, to enter the Texas market.

Mike Machul, brand manager for Andrews, said The Bruery and Bruery Terreux team is extremely dedicated to their craft and everything they produce. “We are really excited to partner with The Bruery and Bruery Terreux team,” Machul said. “The extraordinary attention to detail and unwavering emphasis on quality are evident in everything they do. Having been a fan of this brewery for years, I can hardly contain my excitement about enjoying these beers on a regular basis. We are truly fortunate to have been trusted with the final leg of The Bruery and Bruery Terreux’s journey to retail in North Texas.”

Intial shipments to North Texas will include the beers above, see below for a description of each.

Jonas Nemura, senior director of operations and distribution for The Bruery and Bruery Terreux, said Andrews is the perfect partner to help bring their beer to anxious North Texas beer lovers. “We’ve had people asking us to distribute to Texas for years,” Nemura said. “We’re happy to have found a great partner like Andrews at an appropriate time for our brewery to enter the rapidly-growing North Texas market. Andrews clearly demonstrates their focus on education through their extensive partnership with the Certified Cicerone® Program, and their focus on operational excellence through innovative craft beer programs.”

According to a press release, Andrews plans to launch The Bruery and Bruery Terreux portfolio in North Texas this April. Locals will see both every day and special release beers from The Bruery and Bruery Terreux upon the launch. The Bruery team will also hold release events in the area, with additional details becoming available as the launch date approaches.

Initial shipments are expected to include:

From The Bruery:
  • Mischief® - year-round, hoppy Belgian-style golden strong ale.
  • Or Xata® - spring seasonal, horchata-inspired blonde ale with cinnamon, vanilla, rice and lactose.
  • White Oak - annual release, bourbon barrel-aged wheatwine-style and golden ale blend.
From Bruery Terreux:
  • Saison Rue® - year-round, farmhouse-style ale brewed with rye and fermented with brettanomyces.

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