Thursday, January 15, 2015

Andrews to deliver Einstök's Icelandic brews

Image credit: Einstok Brewing Co.

Andrews Distributing has announced a new partnership with the Einstök Brewing Company of Akureyri, Iceland.

Einstök was founded in 2010 by David Altshuler and Jack Sichterman, but despite being a relative newcomer to the industry it has quickly become the top craft brand and number one alcohol beverage export in Iceland. In regards to Texas, the brewery has had its eye on this particular market from the beginning, and Sichterman says that while Texans "appreciate their many amazing local breweries...they also have an appetite for adventure and seek more exotic, highly quality brands like Einstök."

Located just 60 miles south of the Arctic Circle, Einstök brews its beers with water that flows from rain and prehistoric glaciers down the Hildarfjall Mountain and through lava fields. They say this process creates the purest water on earth and the perfect foundation for their brews. As far their overall approach, Einstök comes from the Icelandic word for "unique," a trait they believe is inherent in each of their "deliciously refreshing" beers.

According to a press release, Einstök's Icelandic White Ale, Pale Ale and Toasted Porter will be available in both Corpus Christi and the North Texas area beginning on February 15, 2015. Future products will include brewery seasonals Icelandic Arctic Berry Ale and Icelandic Doppelbock.

In commenting on the partnership, Jim Campbell, vice president of import brands at Andrews points out that Einstök offers an intriguing mix of history, engaging branding and excellent brewing practices. He says, "Einstök comes from a very unique part of the world, and we look forward to sharing their story."

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