|Image credit: SweetWater Brewing Company|
After much anticipation, the SweetWater Brewing Company of Atlanta, Georgia, is finally headed to Texas.
The news, which has been rumored for at least a year, comes to fruition after SweetWater engaged in "plenty of local sampling and months of diligent planning" prior to selecting Silver Eagle Distributors to handle the brewery's products in the Houston and San Antonio markets. As for Dallas/Fort Worth, a spokesperson confirmed that SweetWater has yet to make a decision on who to partner with in North Texas. While eager to expand more fully, the brewery wants to make sure it finds the right fit regarding who will represent it in other parts of the state. In terms of when that might happen, no set timetable exists, but SweetWater is working through the process and hopes to add other cities sooner rather than later.
In a press release, SweetWater says that recent upgrades to the brewery's production capacity, as well as the utilization of a packaged beer conditioning process and storage in a climate-controlled warehouse, make it "well positioned to expand its geographic reach while ensuring incredibly fresh beer in the market."
Commenting on the announcement, SweetWater founder Freddy Bensch notes that "Just a few years back we were doing everything we could to keep the beer flowing in our backyard, but now we are more than ready to bring our brews downstream." He goes on to say that he "can't wait to raise a few coldies with some fine folks in Texas."
Fans can keep track of updates by visiting the brewery's Texas Facebook page, which will post a full list of launch activities, as well as details on how to enter SweetWater's "Catch a Trout Trap" contest rewarding the first locals to spot the brewery's iconic rainbow tap handles with free SweetWater schwag.
To learn more about the brewery and its beers, visit www.sweetwaterbrew.com.